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THE BRAND
SKINCARE THAT'S SIMPLE, EFFECTIVE, ETHICAL.
Ray's is a concept skincare brand providing cruelty-free skincare with a feel-good factor.

The brand serves no brainer products so you can say goodbye to headaches about long ingredient lists only doctors can understand and hello to the hassle-free way of making your skin GLOW.
BRAND CONCEPT
The visual identity is a direct reflection of their mission to make people feel good about themselves. Vibrant, fresh, uplifting.

Besides creating a fun and young vibe, it was important to maintain simplicity. ray’s is serving the everyday person who’s not a skincare expert and gets overwhelmed with choices.

Keeping the design simple yet effective supports the goal to give customers a hassle-free and enjoyable experience.
UPLIFTING ✷ LIGHT-HEARTED ✷ YOUNG ✷ HELPFUL
project scope
Brand Strategy
Creative Direction (mood board, colour palette, type suite)
Logo Suite
Social Media Graphics
Packaging Design
ARE YOU Ready TO TAKE YOUR BRAND TO THE NExt lEVEL?
HELL YEAH
TERMS OF USE + PRIVACY POLICY
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