SUSTAINABLE FASHION DOESN'T HAVE TO BE DULL, OUTDATED, OR SUPER BASIC.
NAEVA is a progressive concept shoe label that shakes the fashion world as we know it.
The brand offers edgy products made from apple leather - an innovative material that is ACTUALLY sustainable and vegan. The mission is to help forward-thinkers express themselves through “en vogue” shoes whilst respecting the planet.
The new brand identity combines earthy tones with a bold green to represent both, the element of nature as well as the brand’s ground breaking approach.
NAEVA needed a high end feel with a majorly “out there” touch to communicate its values and appeal to a young but sophisticated target audience.
The logo again brings in the ecological aspect by featuring a circle that is reminiscent of a shattered planet.
PROGRESSIVE ✷ EXPERIMENTAL ✷ EDGY ✷ HIGH END
Creative Direction (mood board, colour palette, type suite)
Social Media Graphics
ARE YOU Ready TO TAKE YOUR BRAND TO THE NExt lEVEL?
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