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THE BRAND
SUSTAINABLE FASHION DOESN'T HAVE TO BE DULL, OUTDATED, OR SUPER BASIC.
NAEVA is a progressive concept shoe label that shakes the fashion world as we know it.

The brand offers edgy products made from apple leather - an innovative material that is ACTUALLY sustainable and vegan. The mission is to help forward-thinkers express themselves through “en vogue” shoes whilst respecting the planet.
BRAND CONCEPT
The new brand identity combines earthy tones with a bold green to represent both, the element of nature as well as the brand’s ground breaking approach.

NAEVA needed a high end feel with a majorly “out there” touch to communicate its values and appeal to a young but sophisticated target audience.

The logo again brings in the ecological aspect by featuring a circle that is reminiscent of a shattered planet.
PROGRESSIVE ✷ EXPERIMENTAL ✷ EDGY ✷ HIGH END
project scope
Brand Strategy
Creative Direction (mood board, colour palette, type suite)
Logo Suite
Social Media Graphics
Packaging Design
ARE YOU Ready TO TAKE YOUR BRAND TO THE NExt lEVEL?
HELL YEAH
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